Welcoming Tim Adair: OnBoard’s Chief Product Officer

  • By: Paroon Chadha
  • May 1, 2024
Reading Time: 3 minutes

Welcome to Passageways, Tim Adair! We are thrilled to announce the addition of Tim Adair to our team as Chief Product Officer (CPO) for OnBoard and eScribe. With nearly 20 years of experience in product development and a strong focus on customer feedback, Tim is poised to lead our teams to new heights in 2024 and beyond.

Who is Tim Adair?

Tim Adair brings with him a wealth of experience and expertise in continual product development. With a track record spanning two decades, Tim has held leadership positions in various organizations, including working with industry giants like SAP. His journey from startup origins to collaborating with global leaders has equipped him with a unique perspective and a deep understanding of what it takes to drive product success.

Tim’s most recent post was Executive Director of Product Management at Phenom. Prior to that, he played pivotal roles at SAP SuccessFactors, including Senior Director of Product Management. Tim joined SAP through the acquisition of Jobs2web, where he was an early employee who helped develop user experience and product innovation.

Why is Product Essential to Customer Experience?

At Passageways, we understand that customer experience is at the core of everything we do. As Tim Adair joins our team, his insights reaffirm the significance of product development in shaping customer experiences.

“Our OnBoard and eScribe products are not just tools; they are experiences that transform how customers and users engage with their boards, their committees, and their communities,” Tim says. “Our goal – now and in the future – is to make the product experience as simple and effective as possible while providing a ton of value right away for users.”

And when you can deliver that value to customers, it’s a net win for customers and the organization and its stakeholders. Whatever metric you measure, ARR growth, Net Promoter Score, customer retention, or user engagement – none of these goals can tangibly be achieved in today’s highly competitive software market without world–class customer and user experience.

Passageways: A Long History of Advancing the Product Experience for Customers and Users

Passageways has a long-standing commitment to product innovation and customer feedback-driven development:

  • Our dedication to enhancing customer experiences is evident in our:
  • Long-term Customers: I’m proud to lead a company where customers like Purdue Federal Credit Union, our first OnBoard customer when we founded this business in 2003, continues to trust our product and the results it provides. On the eScribe side, the City of Lambton Shores has trusted its public meeting preparation and execution needs with eScribe since 2010. Long-term customers like PFCU and City of Lambton are a testament to the trusted inherent value these products provide.
  • Industry-leading Feedback Scores: With consistently high Net Promoter Scores (NPS) and exceptional customer and user reviews on platforms like G2, Capterra, and the Apple App Store, we pride ourselves on delivering customer satisfaction. See
    • Category Leadership: OnBoard has maintained its leadership position on the G2 Grid for nearly a decade, showcasing our product’s competitive superiority in the market.
  • Tim Adair: A Perfect Fit for Passageways
  • The timing couldn’t have been better for Tim to join Passageways. As we embark on our journey towards elevating customer experiences, his strategic vision and leadership qualities will play a pivotal role in shaping our product roadmap. Here are some qualities that make Tim an ideal fit for Passageways:
  • Product Development and Innovation at Scale: Tim’s extensive experience in leading product teams at scale positions him as an asset in driving innovation across our platforms.
  • Focus on Customer Feedback: Tim’s belief in using customer feedback as a guiding light for product development aligns perfectly with Passageways’ philosophy of putting customers first.
  • Creating Value through Product Experiences: Tim’s focus on creating product experiences that deliver tangible value to customers resonates with our commitment to providing solutions that make a difference.


Customer Experience: Our North Star

As Tim joins Passageways, our commitment to prioritizing customer experience is stronger than ever. In our recent kick-off meeting in Chicago earlier this year, we reaffirmed our dedication to making customer experience our North Star. Our Customer Success teams are strategically positioned to provide support and intelligence that enhances the boardroom and public meeting experience for our customers.

In conclusion, Tim’s appointment as Chief Product Officer marks an exciting chapter in Passageways’ journey. With his leadership and our unwavering dedication to customer-centric innovation, we are poised to redefine board, committee, and public meeting experiences in 2024 and beyond. Stay tuned for more updates as we continue our quest to deliver excellence in product and customer satisfaction.

Welcome aboard, Tim Adair!

Always forward,

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About The Author

Paroon Chadha
Paroon Chadha
Paroon Chadha co-founded Passageways in 2003 and continues to lead its business strategy, as CEO. He serves on Boards at Passageways, Big Brother Big Sister of Greater Lafayette, Indiana University Simon Cancer Center, and TechPoint. He was a founding member of Youwecan.org, and is an angel investor in several technology companies.